ComfiSkin vs Brandefy
Brandefy started as an app for comparing expensive products with cheaper dupes. Today it mainly sells its own skincare, and its app is a shop. ComfiSkin compares any product with what you already own, and sells nothing.
- 2018An app comparing brands with cheaper dupes
- 2021Launches its own skincare
- NowOwn products: “99% of the company’s revenue”
The short answer
Brandefy built its audience comparing other brands’ products, then launched its own skincare. Its own products are now “99% of the company’s revenue”, and the app is a shop for them, though its App Store title still says “Reviews”. Its 4.9-star rating is built largely on reviews from its dupe-comparison years, and its App Store label lists identifiers used to track you.
What that means: the “dupe” advice now comes from a company selling its own dupes. ComfiSkin sells nothing, so when it compares products, it has no favourite.
Side by side
| ComfiSkin | Brandefy | |
|---|---|---|
| Sells its own skincare | Never | Yes, 99% of revenue2 |
| What the app is for | Checking products against your skin | Shopping for Brandefy products1 |
| Compares with what you already own | Yes | Compares with prestige products it undercuts4 |
| Tracks you across other apps | No | Identifiers, says its App Store label1 |
| Android app | Yes | Not found on Google Play5 |
| Shows the prestige price it undercuts | No | Yes |
From comparing dupes to selling them
Brandefy launched in 2018 as a dupe-comparison app, earning from affiliate links and a monthly box of free brand products.3 It launched its own skincare, and its own products are now “99% of the company’s revenue”, according to an interview with its founder.2 Its current App Store listing invites you to “start shopping”.1
There’s nothing wrong with selling affordable skincare. But an app that tells you which product is the best dupe, while selling its own dupes, has an obvious answer in mind. ComfiSkin has no products, so its comparisons start with what’s already on your shelf.
What that means for you: the best dupe in Brandefy’s app is likely to be Brandefy’s. The best one in ComfiSkin may be the one you already own.
A rating from a different app
Brandefy’s App Store rating is 4.9 from about 11,000 ratings. Its 50 most recent US reviews go back to April 2021, so much of that rating was earned when it was a dupe-comparison community, not a shop. When we checked, 12 of those 50 gave one or two stars, including “I don’t even see any dupes”.6
What that means for you: the stars you see were mostly given to the app Brandefy used to be.
What to do if you use Brandefy
- Treat its comparisons as a shop recommending its own products.
- Check your shelf before buying a dupe. You may own something that already does the job.
- Compare any product with what you own in ComfiSkin, free, with no products to sell.
Sources
- Brandefy on the US App Store: description and App Privacy label. apps.apple.com
- gener8tor, founder series interview with Meg Pryde of Brandefy. gener8tor.com
- Glossy, on Brandefy’s dupe-comparison app, 4 January 2021. glossy.co
- Brandefy Skin shop. brandefyskin.com
- Brandefy Android listing on Google Play, returning “not found” on 11 October 2026. play.google.com
- Apple’s public feed of the 50 most recent US App Store reviews of Brandefy, read 11 October 2026. itunes.apple.com
More comparisons
Compare without a favourite
Check any product against your skin and your shelf. Nothing to sell.
- Free, all of itNo plans, trials or paywalls. Every feature, for everyone.
- No sign-upNo account, no email, no password to lose.
- No ads, no trackingNothing about you is sold, shared or followed around the web.
- Your notes stay on your phoneWith a password-protected backup that only you control.
- Never asks for your faceIt reads the label, not you.
- Answers for your skinYour skin type, concerns, avoid list and routine, every time.