What does baby body lotion do?

Moisturizers reduce dryness and help maintain the skin barrier, the outer layer that limits water loss. Moisturizer helps keep water in the skin, which is a more useful job than turning bath time into a product launch. Those are general moisturizer benefits, not a reason to choose a particular Aveeno formula without reading its label.1

How do you use Aveeno baby wash and lotion?

Follow the individual wash and lotion directions on your bottles. For the moisturizing part, use this general sequence:2

  1. 1Cleanse before applying moisturizer. Use cleansers sparingly if the skin is dry or sensitive.
  2. 2After bathing, leave the skin slightly damp rather than drying it completely.
  3. 3Apply the lotion immediately afterwards to help retain that water.
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How often should you apply it?

General moisturizer frequency depends on dryness. Slightly dry skin can need only a light moisturizer at night; more persistent dryness can need application two to three times daily. Moisturizers can also be applied outside bath time. Follow the Aveeno bottle's directions rather than treating these general frequencies as product instructions.1

What should you expect?

The practical benefit to look for is less dryness. General moisturizer effects are greatest during the first six hours after application, so regular use matters more than expecting one application to last indefinitely. Moisturizers also support eczema care, but a rash needs attention when its cause is unclear.13

Can I use Aveeno body lotion on my face?

Choose by the exact formula and your facial skin's needs, not the baby or body wording alone. A body lotion is a format, not a facial compatibility certificate. For oily or acne prone facial skin, look for a moisturizer labelled "oil free", "noncomedogenic" or "won't clog pores". These descriptions mean a moisturizer is unlikely to cause acne. Moisturize after washing while the face is still damp.24

If you use benzoyl peroxide, salicylic acid, adapalene, tazarotene, tretinoin or prescription isotretinoin, daily moisturizer can help your skin tolerate their drying effects. Choose an acne friendly moisturizer rather than assuming a baby lotion is the right match for an acne treatment routine.4

When should you stop or get medical help?

Sensitive skin can sting or burn with moisturizers. Stop using a moisturizer if an allergic skin rash develops; a clinician can investigate suspected ingredient allergies with patch testing.1

Get urgent medical advice for a baby's rash if you are worried or unsure what to do, especially with a temperature of 38C or higher in a baby under three months. Seek emergency help for a rash with breathing difficulty, sudden swelling of the mouth or tongue, unusual unresponsiveness, or spots resembling bruises that do not fade under a glass. A child can be seriously unwell without a fever.3

Where this answer comes from

  1. 1Emollients and Moisturizers (Moisturisers)dermnetnz.org
  2. 2Skin care on a budgetaad.org
  3. 3Rashes in babies and childrennhs.uk
  4. 4Moisturizer: Why you may need it if you have acneaad.org