Which type of face wash should you choose?
Start with your skin's needs, not just the brand name. Dry, oily, sensitive and acne prone skin can need different cleansing formulas. Creamy cleansers tend to provide more hydration, while foaming and gel cleansers can dry skin out. For sensitive skin, a creamy formula is a useful starting point, but texture alone does not tell you whether the ingredients will suit you.2
Dry skin can feel tight or look flaky. Oily skin looks shiny and leaves oily residue on a tissue. Combination skin has an oily forehead, nose and chin, with normal or dry cheeks. Sensitive skin stings easily, particularly during or just after cleansing. Use these signs to describe what you need from a face wash, rather than treating every shiny area as a reason to use something stronger.3
What should you look for on the bottle?
Look for a gentle cleanser without abrasive particles or alcohol. A fragrance free cleanser is a gentler starting point, especially if your skin is easily irritated. Read the ingredients and directions as well as the front label.14
- For dry or sensitive skin, prioritise mild cleansing over exfoliation. Cleansers containing exfoliating acids can irritate sensitive skin.
- For skin prone to acne, look for products labelled noncomedogenic, meaning designed not to block pores.
- If you already use an acne treatment that stays on your skin, be cautious about adding a medicated cleanser. Combining them can cause excessive dryness and irritation.
How to use your face wash
- 1Wet your face with lukewarm water. Avoid hot water, which can dry and irritate skin.
- 2Apply the cleanser with your fingertips. Gently massage your face, including your jaw and neck, without scrubbing.
- 3Rinse with lukewarm water until the cleanser and any bubbles are fully removed.
- 4Pat your face dry with a clean, soft towel. Do not rub it dry.
- 5Follow with your skincare in the order below, including a moisturiser to replace moisture lost during cleansing.
A washcloth, mesh sponge or scrubbing brush is not necessary. These tools can irritate skin, and scrubbing adds irritation rather than improving a gentle wash. Your fingertips are enough.1
How often should you wash your face?
Wash once in the morning and once at night, and after heavy sweating. Wash as soon as possible after sweating, particularly when you have worn a hat or helmet. Do not add repeated washes throughout the day to chase away every trace of oil. Washing too often removes the surface oil film and can leave skin excessively dry or irritated.13
What goes on after face wash?
- 1Cleanse and gently pat dry.
- 2Apply your skin medication or treatment, if you use one.
- 3Apply moisturiser and/or sunscreen.
- 4Apply makeup, if wanted.
More products are not automatically more helpful. Using too many can irritate skin, especially when several products target signs of ageing. For daytime protection outdoors, use sunscreen with an SPF of at least 30. If you wear makeup, remove it at night with a mild cleanser.56
What should you expect from a face wash?
Cleansing removes surface dirt, pollutants and excess oil. Water alone is less effective at removing oily material because oil and water do not mix. A face wash removes surface dirt and oil, which is a useful job without promoting the bottle to an entire skincare department. Tightness after washing can reflect the removal of natural oils; follow with moisturiser rather than treating tightness as the goal.4
Will a NIVEA face wash help with spots?
For acne, the active ingredients matter more than the brand. Medicated cleansers containing benzoyl peroxide or salicylic acid can help treat acne. Do not assume a particular NIVEA wash contains either ingredient without checking its label. Harsh exfoliation can dry and irritate skin and make acne worse, so an acne routine does not need aggressive scrubbing.24
Acne is not caused by dirty skin. Hormonal changes around periods can trigger flare ups in girls and young women, and washing harder does not address that cause. A cleanser alone is not a complete treatment plan for persistent acne. There is no specific clearing timeline to use here for an unnamed NIVEA formula.5
When should you stop or get help?
Stop using a cleanser that causes stinging, persistent redness, itching, swelling or increasing dryness. Cleansers can cause irritation or reactions to ingredients such as fragrance and preservatives. If cleansing keeps causing problems, make an appointment with a dermatologist rather than repeatedly switching to stronger washes.13
A pharmacist can advise on a few blackheads, whiteheads or spots. See a doctor if acne is widespread, painful, includes cysts, or has not improved with pharmacy treatments. Acne that is affecting your mood is also a reason to seek support, not just another cleanser.5
Where this answer comes from
- 1Face washing 101aad.org
- 2How to Choose the Best Acne Face Washhealth.clevelandclinic.org
- 3Soaps and cleansersdermnetnz.org
- 4A Guide on How to Wash Your Facehealth.clevelandclinic.org
- 5Acne & Skin Problemsfyinorfolk.nhs.uk
- 6Should I apply my skin care products in a certain order?aad.org