What is a balm cleanser?

Here, the comparison is an oil based cleansing balm versus a regular gentle face wash. The practical difference is their place in your routine: an oil based product can be a makeup removal step, while a mild cleanser handles the wash afterward. Double cleansing means using both. Removing makeup and washing your face can be separate jobs, despite the bathroom shelf's interest in making everything a department.23

DecisionOil based balmGentle face wash
Where it fitsAn optional makeup removal step.Everyday washing, including after makeup removal.
Oily skinOil based double cleansing suits some people but causes breakouts in others.A mild, oil free cleanser is a sensible starting point.
Acne prone skinAn oil free makeup remover is the more cautious alternative.Look for oil free, noncomedogenic or won't clog pores on the label.
How to handle skinAvoid scrubbing during makeup removal.Apply gently with fingertips and rinse with lukewarm water.
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Which should you choose?

If you want a basic daily wash, start with a mild cleanser. If you wear makeup, remove it before bed, including eye makeup, then cleanse gently. A two step cleanse is an option, not an attendance requirement for skincare. For oily skin, avoid choosing a harsh wash simply because it promises to tackle oil: excessive drying and irritation can stimulate more oil production.12

Do not treat plain coconut oil as interchangeable with a formulated cleansing balm. Coconut oil can remove makeup, but it can also clog pores. If you use coconut oil for removal, follow it with a water based cleanser and rinse thoroughly, particularly if you are prone to acne.3

How should you cleanse?

  1. 1Remove makeup before your evening wash. For acne prone skin, choose an oil free makeup remover and avoid scrubbing.
  2. 2Apply a mild cleanser gently with your fingertips. Rinse with lukewarm water rather than rubbing with a washcloth.
  3. 3Wash when you wake up and before bed, and after activities that make you sweat. Those are separate cleansing occasions, not instructions to double cleanse every time.
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What if your skin is sensitive?

If you have rosacea, choose a mild, fragrance free cleanser rather than soap, and test new products before applying them to your face. Fragrance free and unscented are not interchangeable. Avoid rubbing, scrubbing or massaging rosacea affected skin. Rinse thoroughly because cleanser left behind can irritate skin, then pat gently with a clean cotton towel.4

Stop using products that cause breakouts. If you cannot identify the culprit, a dermatologist can help. For oily skin that still bothers you after a month or two of routine changes, seek advice rather than adding more cleansing steps. That timeframe concerns oil control, not how long makeup removal should take.12

Where this answer comes from

  1. 18 Tips To Get Rid of Oily Skinhealth.clevelandclinic.org
  2. 2I have acne! Is it okay to wear makeup?aad.org
  3. 3Is Coconut Oil Good For Your Skin?health.clevelandclinic.org
  4. 47 rosacea skin care tips dermatologists recommendaad.org