Types of cleansing balm: which should you choose?

What makes a cleanser a balm?

A cleansing balm has a thick, semi solid, buttery texture; a cleansing oil is liquid. Both remove oil soluble material, including waterproof makeup. A cleansing balm is a texture, not a separate skincare department.1

Which formula should you choose?

For dry skin, a balm's richer, more moisturizing feel can make it an appealing makeup remover. Choose a gentle, nondrying formula rather than assuming every balm will suit you. CeraVe Makeup Removing Cleanser Balm is one example marketed for all skin types and for makeup removal or double cleansing.1

For sensitive skin, prioritize a fragrance free cleanser. Be careful with cleansers containing exfoliating acids, which can cause irritation. Treat the wording as a starting point, not the whole decision.2

For oily skin, a balm is not the default choice. Oil based cleansers can irritate oily skin; a mild, gentle foaming face wash is a safer starting point. Look for products labeled oil free and noncomedogenic, meaning formulated not to clog pores. A stronger cleanser is not a better solution: harsh washing can irritate skin and trigger increased oil production.3

If you have acne and wear makeup, choose an oil free makeup remover, then wash with a gentle cleanser. Look for "oil free," "won't clog pores" or "noncomedogenic" on skincare labels. Removing makeup does not require committing to a balm, and a pore friendly label is not a promise that you will never break out.4

Do you need to double cleanse?

A balm or cleansing oil removes makeup first, followed by a gentle cleanser. This is worth considering if you wear makeup. If you do not, routinely washing twice in the same session can add unnecessary work and dryness. Micellar water is another option for the makeup removal step.5

How to use a cleansing balm

1. 1Follow your balm's application directions. Gently massage the cleanser with your fingertips rather than scrubbing with a brush or washcloth.
2. 2Rinse away the cleanser and residue with lukewarm water. Avoid hot water, which can increase dryness and irritation.
3. 3If you are double cleansing, use your gentle water based cleanser next, then rinse.
4. 4Pat your face dry with a clean towel rather than rubbing.
5. 5Apply moisturizer after cleansing to replace moisture lost during washing.

There is no universal washing time, and the popular 60 second rule is not a requirement. Cleansing time depends on your skin and cleanser. Do not turn a makeup removal step into a prolonged massage simply because a timer says so.5

How often should you use a balm?

Evening is the usual time for double cleansing and removing the day's makeup. Most people should wash their face morning and night, but that does not mean using a balm twice daily. For dry or sensitive skin, washing with water in the morning and using cleanser only at night can be enough. If you wash only once daily, make it the evening.15

What should you expect after cleansing?

The immediate job is to remove makeup and surface buildup, not to treat acne. Rinse until cleanser residue is gone. If your skin feels dry or irritated after washing, switch to a gentler cleanser or use a thicker moisturizer. Washing more often removes more natural oil and can leave skin drier.25

When should you stop or get help?

Stop using a product that irritates your skin. If a skincare product appears to be causing breakouts, stop using it rather than trying to wash the problem away. A dermatologist can help when acne persists or you cannot identify the product responsible; skincare, makeup and hair products can all contribute.34