Eczema includes several conditions: atopic dermatitis is the most common, while diagnosed seborrheic dermatitis can need different washing frequency and medicated products. Start with gentle cleansing, but follow the treatment plan for the type you actually have.34

What should you look for in a face wash?

A moisturizing soap substitute is a useful starting point for dry, sensitive skin. These products offer an alternative to soap, which should be used sparingly or avoided when it dries the skin. A wash replaces soap; a leave on moisturizer stays on afterward. Those are separate jobs, even if the product names seem determined to share an office.1

Look for these practical features:

  • Choose a gentle cleanser rather than a strong soap or detergent.
  • Choose a formula without fragrance or added dyes, which can worsen atopic dermatitis symptoms.
  • Avoid alcohol in skin products used for atopic dermatitis.
  • Avoid ingredients that you already know irritate your skin or cause an allergic reaction.
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Choose a wash by its formula and purpose, because a reassuring product name is still just a name. Fragrance can dry and irritate sensitive skin, so a scented wash is not the better choice simply because the packaging looks soothing.5

Why does eczema need gentler cleansing?

Eczema reduces the skin barrier's ability to hold water, leaving skin dry. Strong soaps and detergents add an avoidable irritant to that problem. The aim is to clean without making dryness worse, then replace moisture with an emollient, a product that softens and smooths skin. Moisturizers are a central part of eczema care, not an optional finishing step.16

How should you wash your face?

  1. 1Wet your face with lukewarm water. Avoid hot water and keep water exposure brief.
  2. 2Gently wash with your chosen cleanser or soap substitute. Do not scrub.
  3. 3Rinse thoroughly. For seborrheic dermatitis, cleanser left on the skin can irritate it and trigger a flare.
  4. 4Dry gently rather than rubbing hard, leaving the skin slightly damp.
  5. 5Apply moisturizer immediately afterward to help keep that moisture in the skin.
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How often should you cleanse?

Avoid repeated soaping throughout the day. If you shower more than once daily, use soap during only one shower to reduce drying. Daily showering can rinse away allergens, but sensitive or eczema prone skin does not need soap everywhere: limit it to the face, armpits and groin. These are general shower habits, not a reason to add an extra face wash every time you shower.5

For diagnosed seborrheic dermatitis in teenagers and adults, wash the face twice daily. A fragrance free cleanser, a cleanser containing pyrithione zinc, or a medicated soap chosen by your dermatologist can be used. Rinse fully and moisturize afterward. Do not assume that a medicated wash intended for seborrheic dermatitis is the right treatment for every facial eczema rash.4

What should you apply after washing?

Apply a fragrance free moisturizer after cleansing. The texture can depend on how dry the skin is and what you can comfortably use. Ointments hold moisture in more strongly, while creams are lighter and absorb more quickly. A heavy ointment is useful for very dry, thick or scaly areas, but its greasy feel can make it less appealing on the face.146

Moisturizer textureUseful distinction
OintmentProvides the strongest moisture sealing effect and longer lasting protection, but feels greasier.
CreamLighter than an ointment and suitable for broad application, but needs more frequent application.
LotionOften used for hairy areas or mild dryness rather than very dry, thick or scaly skin.
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Moisturize between washes too; do not wash again just to apply moisturizer. Regular application two to three times daily can help maintain the benefit. If skin is scratched or cracked, urea and acidic moisturizer formulas often sting. Some preservatives can cause allergic contact dermatitis in people who are allergic to them, so recurring reactions deserve investigation rather than another random product swap.1

What can a face wash do for eczema?

Gentle washing helps avoid irritation; it is not a replacement for eczema treatment. Moisturizers can control mild eczema and reduce the severity of flares, but eczema often returns and needs ongoing care. Improvement means less itching and less severe symptoms, not necessarily permanent clearance. If moisturizer alone does not control facial eczema, a clinician can choose a treatment suited to the affected area.136

What if you already use prescription eczema cream?

Keep the cleanser separate from the prescribed treatment's job. Corticosteroid strength must suit the body area, and facial skin requires lower potency corticosteroids. Do not move a stronger steroid prescribed for another area onto your face. Moisturizer can be applied before or after a topical corticosteroid; there is no established best order or interval. Follow your prescriber's directions for your medicines.6

When should you stop a product or get medical help?

Avoid a wash that repeatedly irritates your skin or worsens symptoms. Stop a moisturizer if allergic contact dermatitis develops, meaning an allergic skin reaction to something touching the skin. Patch testing can help identify reactions to ingredients such as preservatives or fragrances.13

Contact a healthcare professional if:

  • The rash does not improve with home care.
  • Symptoms worsen or your treatment stops working.
  • You have possible signs of infection, such as fever, redness or pain.
  • You are unsure what is causing the facial rash or which products trigger it.
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Where this answer comes from

  1. 1Emollients and Moisturizers (Moisturisers)dermnetnz.org
  2. 2Atopic dermatitis: MedlinePlus Medical Encyclopediamedlineplus.gov
  3. 3Eczema | Dermatitis | Atopic Dermatitismedlineplus.gov
  4. 4Seborrheic dermatitis: Self-careaad.org
  5. 5Facebooknewsroom.clevelandclinic.org
  6. 6Guidelines for the management of adult eczemadermnetnz.org