How to use Elemis cleansing balm

What is cleansing balm?

A cleansing balm is a type of cleanser used to remove makeup, often as the oil based first step of double cleansing. Double cleansing describes two different cleansers, not an invitation to give the same jar an encore. The second step uses a water based cleanser.12

What does cleansing balm do?

Oil based cleansers help loosen makeup, sunscreen residue and excess skin oil so you can wash them away. Water based cleansers remove water soluble impurities such as sweat and dirt. The balm's useful job is removing what is on your face, not turning makeup removal into a spa qualification. Cleansing is a removal step, not an acne treatment.13

How do you use cleansing balm?

1. 1Apply the balm using the starting amount and dry or damp application specified on your jar.
2. 2Gently work the cleanser over your skin with your fingertips to loosen makeup and sunscreen residue. Avoid scrubbing.
3. 3Remove the balm thoroughly with lukewarm water. Hot water can dry your skin.
4. 4If you need a double cleanse, leave your skin damp and gently apply a water based cleanser. Rinse that cleanser off completely.
5. 5Pat your face dry with a soft towel rather than rubbing.

Should you use it morning and night?

Evening is the practical time for a balm when you need to remove the day's makeup. Most people should wash their face in the morning and at night, but that does not mean using a balm or double cleansing both times. For dry or sensitive skin, washing with water in the morning and using a cleanser at night is an option. If you cleanse only once a day, make it the evening.2

There is no standard massage time for every cleanser. Follow the product's directions rather than treating a full minute as compulsory. If your skin feels dry or irritated after washing, change to a gentler cleanser rather than extending the massage.2

Do you need a second cleanser?

Double cleansing can help remove makeup, especially waterproof makeup or waterproof sunscreen. Most people do not need it: one thorough wash with a gentle cleanser is usually enough. Without makeup to remove, adding another wash can make the routine more drying. Do not add a second cleanser just because you have chosen a balm.12

Who should be careful?

• For sensitive skin, choose a gentle cleanser without fragrance. Cleansers can cause irritation or an allergic reaction.
• For rosacea, use a mild fragrance free cleanser and wash and rinse with fingertips, not a cloth or sponge. Avoid rubbing or massaging, and remove every trace of cleanser.
• For acne prone skin, oil based cleansers can cause breakouts. Look for products labelled oil free, won't clog pores or noncomedogenic.
• Stop using a cleanser that causes redness, itching or swelling. If breakouts persist and you cannot identify the product responsible, a dermatologist can help.