Cetaphil sells a US version listed as Moisturizing Cream (FACE), so facial use is not a creative interpretation of the jar. For a container bought in another country or carrying a different product name, follow that container's directions rather than assuming the US listing applies.1

Which skin types suit the cream?

Creams have a dense, thick consistency that helps hold moisture in the skin. Cetaphil Moisturizing Cream is intended to provide intense hydration for dry skin, including sensitive skin. That makes dryness a more useful reason to choose it than simply wanting a moisturizer from a particular brand.3

As general texture guidance, choose by what your face needs:

  • Dry to very dry skin: A cream is the usual choice.
  • Normal or combination skin: A lotion is a lighter starting point.
  • Oily skin, or hot and humid weather: A gel moisturizer is a useful option.
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A lotion is the lighter option if you dislike a heavy cream, because moisturizing does not need to feel like an extra layer of clothing. Cetaphil also lists Daily Hydrating Lotion in its facial range. You do not have to choose the cream just because your face needs moisture.34

How should I apply it?

Use these general facial moisturizing steps:

  1. 1Wash gently with a mild cleanser and avoid hot water or scrubbing.
  2. 2Pat your face gently, leaving some water on the skin rather than drying it completely.
  3. 3Apply moisturizer immediately after washing, within five minutes, using a soft touch.
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Use moisturizer daily when your face feels dry. Dry facial skin can need moisturizing more than once a day, so an application after a morning or evening wash can fit your routine. During the day, protect your skin with sunscreen as well as addressing dryness.56

What should I expect?

Cetaphil describes Moisturizing Cream as locking in moisture for up to 48 hours. Keep a daily moisturizing routine rather than treating that duration as a reason to skip applications when your face feels dry. A useful moisturizer replaces moisture your skin loses, without requiring your bathroom shelf to become a research department.35

Your skin barrier is the outer protective layer that keeps moisture in and irritants out. When that barrier is weakened, retaining moisture becomes harder. Dryness and tightness can be signs that your skin needs hydration, rather than more vigorous washing.7

What if I have acne or use acne medication?

Acne does not mean you should skip moisturizer. Benzoyl peroxide, salicylic acid, adapalene, tretinoin, tazarotene and prescription isotretinoin can dry and irritate skin. Daily moisturizing can help skin tolerate those treatments. Choose by both dryness and texture preference, rather than assuming oily skin never needs hydration.6

For acne prone skin, check your container for wording such as "oil free," "noncomedogenic" or "won't clog pores." Noncomedogenic means unlikely to clog pores; it does not mean a moisturizer treats acne. Moisturizer supports an acne routine rather than replacing acne medication.6

When does dry skin need medical attention?

Seek medical advice if dryness is not improving, looks wet and red, remains pink, or causes itching and irritation that interfere with daily life. Persistent facial dryness can need more than moisturizer. Avoid trying to scrub away flakes: exfoliation can remove more skin than intended and worsen the damage.5

Where this answer comes from

  1. 1Moisturizing Cream for Facecetaphil.com
  2. 210 ways to prevent face mask skin problemsaad.org
  3. 3Creams vs. Lotions: A Quick Guideprod.cetaphil.com
  4. 4Face Care Products Designed for All Skin Typesprod.cetaphil.com
  5. 5Tips for Getting Rid of Dry Skin on Your Facehealth.clevelandclinic.org
  6. 6Moisturizer: Why you may need it if you have acneaad.org
  7. 7Recommended Skincare Brand for Sensitive Skincetaphil.com